MERCHANDISING
       

TALENT FOR DEVELOPMENT

Sports merchandising allows the maximization of the exposure of a brand and / or product, being a type of institutional promotion. In the 70’s and early 80’s, the transformation of Brazilian sports encouraged companies to invest in sports, in search of advertising and sales returns. Since football has become an international cultural phenomenon, major sporting events are seen on television and other social media by billions of people in more than 200 countries. Much of the interest in sport, as a business, comes from the image and prestige that it provides, both to the athlete and industry. The global sports industry moves billions of dollars annually and the sports sector is large and complex. For this, it is necessary planning, strategy and action plan appropriate to the objectives of the player, clubs, federations and other companies.

MERCHANDISING COMPANIES

Sports merchandising allows the maximization of the exposure of a brand and / or product, being a type of institutional promotion. In the 70’s and early 80’s, the transformation of Brazilian sports encouraged companies to invest in sports, in search of advertising and sales returns. Since football has become an international cultural phenomenon, major sporting events are seen on television and other social media by billions of people in more than 200 countries. Much of the interest in sport, as a business, comes from the image and prestige that it provides, both to the athlete and industry. The global sports industry moves billions of dollars annually and the sports sector is large and complex. For this, it is necessary planning, strategy and action plan appropriate to the objectives of the player, clubs, federations and other companies.

MERCHANDISING CLUBS

Sports merchandising allows the maximization of the exposure of a brand and / or product, being a type of institutional promotion. In the 70’s and early 80’s, the transformation of Brazilian sports encouraged companies to invest in sports, in search of advertising and sales returns. Since football has become an international cultural phenomenon, major sporting events are seen on television and other social media by billions of people in more than 200 countries. Much of the interest in sport, as a business, comes from the image and prestige that it provides, both to the athlete and industry. The global sports industry moves billions of dollars annually and the sports sector is large and complex. For this, it is necessary planning, strategy and action plan appropriate to the objectives of the player, clubs, federations and other companies.